Startups in India have mostly received capital from countries such as the United States, China, Japan, and Australia. When it comes to investing in startups, Indian investors are still a minority.
Indian family offices, HNIs, and UHNIs like to invest in traditional asset classes such as stocks, real estate, and gold.
If a portion of their capital were directed towards backing Indian companies, the ecosystem would get a considerable boost and as well as it would be a great wealth generation juggernaut for the country.
CII CIES is collaborating with investment networks and family offices to encourage HNIs and family offices to invest in startups domestically through cohorts.